Foundational Excellence: How to Lead Your Gym to Success

In this episode of “Run a Profitable Gym,” host John Franklin interviews longtime gym owner Ben Bergeron of CrossFit New England and CompTrain. After spending more than 15 years in the fitness industry as a gym owner and coach to CrossFit Games athletes including Mat Fraser and Katrin Davidsdottir, Ben says that virtuosity—mastery of the fundamentals—is essential in a successful gym business. He dials in on four basic areas where every gym owner can improve: leadership, product, marketing and finances. To help you build an amazing business, Ben shares his top tactics for continually improving your gym—from hiring the right employees to onboarding new clients to creating a vision and mission statement. If you want to hear more from Ben, he’ll speaking at the Two-Brain Summit this June in Chicago. LinksTwo-Brain Summit TicketsBen Bergeron on Instagram CompTrainGym Owners UnitedBook a Call 1:42 - Meaning of virtuosity10:21 - Someone good people work with20:47 - Creating a great environment33:38 - Building from scratch40:17 - Practical visualization