Free Trials Are Hurting Your Gym. Here's What to Do Instead.

Many gym owners still rely on free trial classes to attract new members, but do samples actually help your fitness business? The data says "no." In this episode of “Run a Profitable Gym,” Chris Cooper explains why free trials are ineffective, how they hurt long-term retention and what to replace them with. Instead of creating a race to the bottom by commoditizing coaching, gym owners can improve close rates by using the Prescriptive Model, starting with a No Sweat Intro—a consultation that ...