Leadership in Times of Crisis: The CALM Model

In good times, your gym will rise to the level of your marketing. In bad times, it will fall to the level of your leadership.Your gym is more than a place to exercise. It’s a community of people united in a common goal. It’s a movement to change health and longevity in your town.As the owner of a gym, you’re the leader of that movement. Nobody opens a gym just to make a living. They open a gym to make a difference. It’s not just a job; it’s a crusade.This week the CrossFit community expe...