The Event That Makes His Clients 3X More Likely To Stay Another Year

The Intramural Open is a key retention tactic at Brian Foley’s gym, Activate in Ireland. In this episode of “Run a Profitable Gym,” Brian shares how the event makes his clients three times more likely to stay another year, driving significant indirect revenue. The Open also directly boosts his gym’s revenue in late winter through pre-competition skill work and retail sales. Brian breaks down strategies for creating an unforgettable event that builds community without burning out your st...