The Race to the Bottom: How to Set Your Gym Apart From Competitors

Many gyms are “racing to the bottom” with lower and lower prices that destroy their value. This happens because of commoditization: When clients can’t differentiate between options, they choose the cheapest one, so many gym owners feel pressure to compete on price.But this approach shrinks the profit margin until the gym is forced to go out of business.In this episode of “Run a Profitable Gym,” host Mike Warkentin discusses how to battle commoditization with Chris Cooper, Two-Brain founder an...