Two-Brain Summit Preview: Jason Khalipa and Virtuosity in the Gym Business

Jason Khalipa has learned a lot of hard lessons in gyms. Getting his start in a traditional facility, Jason went on to become one of the most famous CrossFit affiliate owners after winning the 2008 CrossFit Games. In this interview with Chris Cooper, Khalipa describes how his fitness business evolved into NCFIT—a company with bricks-and-mortar locations, digital streams and corporate fitness programs that served the likes of Western Digital, Twitter, GoPro and Lucasfilm. The 2020 pandemic shu...