Virtuosity: How to Grow Your Gym by Mastering the Basics

Virtuosity—it’s the theme of this year’s Two-Brain Summit. But what is it exactly? Simply put, virtuosity means mastery of the fundamentals. In today’s episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper discusses the basics that every gym owner should focus on and explains how mastering fundamentals will help you grow your gym faster than searching for new trends. The allure of novelty is strong, but the key to entrepreneurial success is maintaining focus on what matters most—from reading a profit and loss statement (P&L) to improving your close rate. Tune in to learn more, and we hope you’ll join us at the Two-Brain Summit this June in Chicago. LinksTwo-Brain SummitGym Owners UnitedBook a Call 0:53 - Practice virtuosity2:04 - Basics can be boring2:43 - The novice’s curse3:52 - Mastering the essentials5:47- Summary