When a Nearby Gym Closes: How to Help Its Members

When a nearby gym shuts down, its members risk losing their momentum—but you can step in to offer them a welcoming community where they can continue their fitness journeys. That’s just what Matt Michaud, owner of EverProven, did when two gyms in his area closed their doors. This influx of new members helped his gym earn a spot on all three of our sales leaderboards: set, show and close rates. In one month, Matt's gym closed a whopping 22 sales in 28 appointments. The key is that Matt le...