Why Run Paid Ads? (And How to Know You're Not Wasting Money)

Last year, Facebook generated US$131 billion in ad revenue, proving that paid ads work—but they don’t work for everyone.In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Two-Brain chief marketing officer John Franklin to break down why some gym owners struggle with paid ads while others have great success.The most common ad mistakes gym owners make are not understanding key metrics, underspending and giving up too early.John also details the common flaws of unsucce...