BDTP. B2B Marketing Attribution with Steffen Hedebrandt

UI Breakfast: UI/UX Design and Product Strategy - A podcast by Jane Portman - Fridays

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.