BDTP. Lifecycle Marketing with Nout Boctor-Smith

UI Breakfast: UI/UX Design and Product Strategy - A podcast by Jane Portman - Fridays

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Business Arts Technology

Why should startups invest early in lifecycle marketing? In this episode, we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.