BDTP. Marketing for All-in-one Platforms with Geoff Roberts

UI Breakfast: UI/UX Design and Product Strategy - A podcast by Jane Portman - Fridays

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Business Arts Technology

How do you market a product that serves multiple jobs-to-be-done? In this episode, we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.