BDTP. Storytelling in SaaS with Stephen Steers

UI Breakfast: UI/UX Design and Product Strategy - A podcast by Jane Portman - Fridays

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Business Arts Technology

How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.