BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis

UI Breakfast: UI/UX Design and Product Strategy - A podcast by Jane Portman - Fridays

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Business Arts Technology

How can the JTBD framework help with customer development and product positioning? In this episode, we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.