Episode 264: Ecommerce Branding with Abbey McGrew

UI Breakfast: UI/UX Design and Product Strategy - A podcast by Jane Portman - Fridays

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What goes into a successful ecommerce branding project? Our guest today is Abbey McGrew, the founder and creative director of Wayfarer Design Studio. You’ll learn about the work that goes into creating and testing out packaging design, the challenges they encounter with packaging mockups, how they determine the prices for projects, and more.