11: Sunil Singhvi on working at Instagram, the challenges they face and how to make passive income as creators

For the past 15 years, Sunil has built an incredible career holding senior titles at tech giants such as Twitter, Instagram and also COO at James Grant, now known as YMU. Sunil has worked closely with creators during his roles, and has always understood the intricate details of the major apps demands and needs.    Sunil joins Jordan to discuss the struggles Instagram is facing and why TikTok is making every platform work for their space in the market. He offers his advice as to where he believe creators should starting out and what opportunities NFT’s could bring creators long-term. 00:00 - 01:00 - Who Sunil is and his background working at Instagram 01:00 - 05:20 - Instagrams platform issues and why TikTok has bought it challenges 05:20 - 06:40 - the interest around BeReal and what Instagram can learn 06:40 - 08:00 - Working with creators 08:00 - 12:00 - The difference between creators and those with a lot of followers 12:00 - 18:00 - Opportunities for creators and thinking about passing income 18:00 - 19:20 - How video has evolved on Instagram 19:20 - 21.24 - How TikTok is coming for YouTube and how YouTube are responding 21.34 - 23.30 - Where he would advise creators start out in today's market 23.30 - 25:00 - TikTok’s superpower 25:00 - 26:00 - Sunil’s experience working at Rariable and NFT opportunities 26.17 - Creators Sunil is loving right now Sunil’s must see creator: Fearne Cotton: https://www.youtube.com/channel/UCw0wGD--N6e1y5BO15NXAVg You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.   This episode is sponsored by Komi. For more information head to  https://bit.ly/3J5jgsW