12: Niall Gray on finding your niche and creating comedic content online

Capital Radio presenter, personality and content creator Niall Gray, knows a thing or two about going viral. Speaking with Jordan on this week’s episode of Unboxed, Niall discusses his content career to date and where he finds inspiration for his videos. From his 'Greatest Car Show Ever' series, 'Thoughts At The Pub' or 'Every School DJ' videos, Niall has found his niche in translating relatable cringeworthy moments into hilarious sketch scenes. Hear him discuss working with friends, how he landed his job at Capital from his content online, and where he sees the creator economy going in the next few years. 00:00 - 00:35 - What Niall creates 00:35 - 2:00 - His creative process 2:00 - 5:00 - How Niall got into radio from his content online 5:00 - 8:26 - Breaking down his series 'thoughts at the pub' 8:26 - 10:26 - How to keep up with new formats 10:26 - 12:25 - How his work is being recognised and working with brands 12:25 - 13:10 - Niall's message to creators about working with brands 13:20 -16:59 - Niall's comedy references and inspirations 16:59 - 17:45 - Finding your niche 17:45 - 19:00 - Becoming a creator: Is it too late? 19:00 - Niall's favourite creators and his handles Niall's must see creator: https://www.youtube.com/@coleandersonj You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW