36: Caspar Lee: The Secret Power of Quitting

After racking up nearly 7 million subscribers, touring the world and interviewing the likes of Ed Sheeran and Zac Efron, OG YouTuber Caspar Lee quit.  But when his feed went quiet, his business picked up. In the last four years, Caspar has established himself as a venture capitalist and entrepreneur; founding four game-changing businesses that support creators through talent management, marketing and financial backing. In this episode, Caspar discusses making money, his 'fail quickly' mentality and demonstrates exactly how he built an exceptional reputation and achieved business success. 0:00 - Intro 1:14 - Career on YouTube 7:00 - On quitting YouTube 9:10 - How Caspar's business supports creators 11:35 - Investing ad-revenue 13:40 - Overcoming imposter syndrome 20:00 - Coming up online, now vs then 23:40 - Test quickly then double down 26:05 - Business as poker 28:17 - Best-worst risks 32:49 - What he'd do differently on YouTube 34:05 - The skill that levelled-up his business 35:34 - Passion ≠ success 39:13 - One piece of advice 39:54 - The creator Caspar is loving: All-In Podcast You can find more UNBOXED content on TikTok, Instagram & YouTube.  A Listen production, with Arcade Media.