39: Callux: From A Council Estate To Building A £20M Brand

Callux is one of his generation’s greatest YouTubers. Growing up on a council estate, he has transformed his life through content — and perfectionism. Here’s how he’s done it, and his incredible plans for the future 🚀 0:00 - 0:48 Coming up 0:48 - 2:15 UNBOXED 2.0 & MPB 2:15 - 7:22 Callux’s beginnings 7:22 - 9:03 Expanding his network and AfterParty 9:03 - 11:55 Launching notwoways and first pitches 11:55 - 14:10 ADHD and business ideation 14:10 - 18:39  Manifesting the nowtoways vision 18:39 - 20:48  The reality of product delivery 20:48 - 27:05 Scaling and creating the business 27:05 - 31:42 The financials of notwoways 31:42 - 33:49 Pitching to friends 33:49 - 35:31 The pressure of investment 35:31 - 45:05 Box reveal and the design 45:05 - 48:44 The struggle of high achieving 48:44 - 50:29 Looking after himself 50:29 - 54:39 ADHD and personality 54:39 - 56:30 The new era of the internet 56:28 - 1:01:09 The problems it poses and the algorithm 1:01:09 - 1:04:02 Spectacle vs personality 1:04:02 - 1:05:41 Coming up with ideas and consistency 1:05:41 - 1:13:18 UNBOXING 2.0  1:13:18 - 1:15:42 Being kind to yourself 1:13:18 - 1:16:29 Key takeaways