Olympics CMO on Olympic glory and a Paralympic legacy

Greg Nugent was the CMO for the London 2012 Olympic and Paralympic Games, one of the biggest events ever to take place. The entire world was watching as Greg’s work came to life. Before working on the Olympics, Greg oversaw the move of the Eurostar to St Pancras, which included creating the world’s longest champagne bar.Timestamps:00:00:00 - Intro00:00:51 - How did Greg get into marketing00:10:02 - Greg’s time at Eurostar00:17:47 - The longest champage bar in the world00:22:43 - Becoming the CMO of the London 2012 Olympics00:29:49 - How the team was pivotal for putting on the Olympics00:34:13 - The importance of the legacy of London 201200:37:53 - Why the Paralympics became so prevalent in 201200:45:38 - What happened after London 201200:50:37 - From Olympics to Rising Pheonix01:01:05 - How to execute on big ideas - Magic and Logic01:16:35 - The power of persistence01:23:24 - Telling powerful stories about those with disability