How to target the invisible powerhouse (over 50s) - Jeremy Hine, MullenLowe

Uncensored CMO - A podcast by Jon Evans - Wednesdays

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Business

Do you think the advertising industry has a problem with age? I speak to Jeremy Hine, CEO of MullenLowe UK, about the lost generation of over 50s and what every advertiser can do to improve the representation of older people.