Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy

Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Officer, working on some of the largest brand accounts in the world. In this episode we talk about Colleen's time at W+K, some of her favourite quotes from Dan Wieden and how she's now tackling brand at Snapchat.Timestamps00:00 - Intro01:22 - Colleen DeCourcy background03:30 - Winning creative leader of the decade06:30 - Colleen’s tenure at Wieden+Kennedy13:50 - The TIME Interview18:39 - From retirement to joining Snapchat21:56 - The challenges of Snapchat26:49 - Creating happiness in social media30:02 - The 3D Chess of Being CCO and CMO at Snapchat36:12 - What’s it like working for Evan Spiegel39:07 - Advice to young marketers from Colleen DeCourcy