Authenticity Isn’t a Tactic, It’s the Whole Damn Strategy with Ashley Faus, Head of Lifecycle Marketing at Atlassian

Send us a text This episode is equal parts spicy comms truth and high-functioning marketing chaos (with a little ADHD sparkle on top). We’re joined by Ashley Faus, Atlassian’s Head of Lifecycle Marketing and the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI. We cover a lot of ground — and none of it is snackable. Modular, yes. Snackable, absolutely not. Human connection vs. AI-generated sameness The power of authenticity (real authenticity, no...