Comms Shouldn’t Report to Marketing—Here’s Why with Roberto Munoz, CEO & Founder at Munoz Communications

Send us a text The phrase “fractional comms leader” might sound like consulting fluff—but Roberto Muñoz is here to tell you it’s anything but. In this episode, Becca and Parry get real with Roberto about: — The rise of the fractional Chief Communications Officer — Why comms gets sidelined while marketing gets the glory — The C-suite’s collective misunderstanding of what comms actually does — How comms should never be reporting to marketing (we said what we said) — And what AI me...