#1 - Joey Cofone: Tools for thinking, and mindsets for building

Joey Cofone is co-founder of Baronfig - a company that makes tools for thinking. We talk about the mirage of failure, recognising the spectrum of what’s difficult, and alternative approaches to rebranding. Joey also explains what designs means to him, and why he doesn't identify with most of today's design industry. Show Notes: 02:15: Learnings from two Luigis 10:00: Developing a love of books 13:00: Rebranding Prince - in an unexpected way 21:00: What design means, and the fracture between two types of design 28:30: Bringing literature into design school 36:00: The catalyst for Baronfig 39:30: Dealing with the unknown between Kickstarter and a ‘real’ business 42:30: What failure really means 48:30: The spectrum of difficult, and dealing with tragedy 52:00: Are things fated? Exploring fate vs. free will 56:30: Framing lack of fate in an empowering way 57:30: Going remote in 2020 65:00: What a notebook does for its owner 70:00: Why video games are the ultimate form of creative expression 73:00: How school needs to change post-pandemic Links: - Baronfig - Joey Cofone