#2 - Luciana Rozenberg: Form and function in fashion

Luciana is the founder of fashion brand Naissant - a womenswear line that takes a modular approach to female accessories.  

Coming from a family of Argentinian architects, Luciana has a unique perspective on product design, and balancing form and function. We talk about the importance of the women in her life, going from prototype to products, and why big cities matter.

Show notes:

03:45: The first few weeks post-launch

06:00: Conversations around the family table

10:00: Growing up in a architects’ family in Argentina

18:15: Feeling different, and the impact of big cities

21:45: Understanding London’s fashion hub

38:30: Being underestimated by the institutions, and underestimating NYC

43:00: Dealing with uncertainty of being a founder

47:30: Balancing creativity and business

52:00: Aspects of architecture in fashion

57:15: How do you know when something is working, even in prototype phase?

64:00: The importance of the muse

69:00: The impact of women on the work

Links:

- Naissant

- Naissant Instagram