118. Building a Brand vs. Growing a Business With Chelsea Moon

Over the last decade, Chelsea has had her hands in everything from influencer marketing, experiential and events, creating bespoke brand campaigns, to art collaborations with the likes of West Elm and Anthropologie, and becoming an angel investor and advisor for up-and-coming brands. As the first employee and a part of the founding team of Route, she built out and led both a world-class Marketing and Creative Department and helped take the company to unicorn status in just under 4 years, with a Series B round at $1.25 Billion. After 5 years with Route, she now consults for brands large and small on campaign strategy, events and PR, but most of all “the art of connecting”.We also talk about:Chelsea’s career and how she got startedTransitioning from the creative world to the tech worldDealing with imposter syndromeHow Route was bornBuilding trust as a new brandBuilding a brand vs. growing a companyHow Route tells its brand story to its consumersChelsea’s predictions for the future of e-commerce in the age of social mediaChelsea’s best advice for building a brandWhat does influence mean to Chelsea?This show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Chelsea:Follow Chelsea on Instagram: @chelstacheConnect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podFollow Eckis Marketing on Instagram: @eckismarketingFollow Get Supr on Instagram: @getsuprMore information about the show + businesses: whitneyeckis.com