119. How Mid-Day Squares Is Making CPG Sexy Again With Jake Karls

Jake Karls, co-founder of the vegan chocolate brand, Mid-Day Squares, along with his sister and brother-in-law, calls himself the "rainmaker" and resident Social-Personality. In 2018, the trio embarked on a mission to craft the world's inaugural Functional Chocolate Bars, aptly described as "everything a chocolate bar isn't, everything a protein bar aspires to be.” The social skills he acquired from running his clothing brand became a strength for Mid-Day Squares, their commitment to radical authenticity and showing the good, the bad, and the ugly. He makes noise, builds relationships, and spreads the love.We also talk about:Building trust as a brandCreating loyal fans instead of customersThe power of storytelling in marketingShowing the good, the bad, and the uglyTreating your brand like a reality showShould every brand practice radical transparency?Jake’s biggest learning lessons from being on social mediaDealing with criticism, haters, and negativityJake’s predictions for the future of CPG brandsWhat does influence mean to Jake?This show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Jake:Follow Jake on Instagram: @jakekarls_Follow Jake on LinkedIn: @jakekarlsFollow Mid-Day Squares on Instagram: @middaysquaresFollow Mid-Day Squares on TikTok: @middaysquaresShop Mid-Day Squares: middaysquares.comConnect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podFollow Eckis Marketing on Instagram: @eckismarketingFollow Get Supr on Instagram: @getsuprMore information about the show + businesses: whitneyeckis.com