87. Sweat Equity 101: Navigating the Opportunities and Risks

Today, Whitney discusses the concept of sweat equity and shares her own learning journey with it, including how she’s both been burned and greatly compensated. Whitney discusses setting boundaries and terms and what steps you can take to set yourself up for success. She also talks about the importance of evaluating the value and service offering, voting rights, and the importance of being explicitly clear on what you want and why you need your non-negotiables in the contract. Additionally, Whitney advises on how to approach creating a contract and a structured timeline on when you'll get a payout and equity, and how to know when to walk away from a deal.