S11E24 - Arch Enemies

Under the Influence with Terry O'Reilly - A podcast by Apostrophe Podcast Network - Saturdays

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This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offer Whoppers at McDonald’s, how Wendy’s threw a mixtape at their rivals and how the CEO of a pizza company set fire to a cease & desist letter. Hosted on Acast. See acast.com/privacy for more information.