S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets

Under the Influence with Terry O'Reilly - A podcast by Apostrophe Podcast Network - Saturdays

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This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why another encouraged fans to wear “awful" clothes and how a grammatical error put Toronto on the map. It all comes down to a strategic…game plan. Hosted on Acast. See acast.com/privacy for more information.