S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests

Under the Influence with Terry O'Reilly - A podcast by Apostrophe Podcast Network - Saturdays

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Society & Culture

This week, we explore the world of torture tests. Torture test commercials are one of the advertising industry’s most powerful techniques - because when a product can survive a dramatic test, it can convince a lot of people to buy the product. Unless, that is, the torture test goes very wrong… Hosted on Acast. See acast.com/privacy for more information.