The impact of Chinese New Year on the luxury market ft. Ashley McDonnell, Account Executive at Google

With the Year of the Rat upon us, what strategies are luxury brands using to attract more Chinese consumers? Ashley McDonnell, Account Executive at Google, joins us in the unEDITED studio to help us understand the different ways luxury brands have tapped into the lucrative Chinese market. Currently, she’s a part of Google’s luxury team, working with international brands on their digital strategies. Tune in to hear Ashley’s insights on how certain brands are utilizing events like Chinese New Years to connect with the Chinese consumer and successfully promote their products. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. It would make our day if you could rate, review, or subscribe to us! You can get in touch at [email protected] or tweet us at @EDITED_HQ  Hosted on Acast. See acast.com/privacy for more information.