E35: Karen Eber - Persuading People Through Good Stories

Human beings are wired for story. From our earliest ancestors, knowledge, culture, and information was passed from one generation to the next through story. Even today, research shows people are persuaded more and learn faster through story than through charts, graphs, and facts. Yet how often do we skillfully leverage storytelling at work? Karen Eber, a top TED speaker and “Leader Whisperer,” believes anyone can learn to be a great storyteller, and story skills are essential for leaders. Three Reasons to Tune In: Learn why stories are more effective than data in building trust and how storytelling affects our brains. See why people respond to vulnerability in storytelling. Discover how to come up with good ideas for your best stories.