09: Dan Heath - A Primer on Behavior Change

In this interview, Becky and Dan discuss the brilliance of Kate's campaign to prevent unnecessary euthanization of cats and how she creatively applied the principles of behavior change from SWITCH to catalyze massive change. (get it..."cat"-alyze?) Rapid transformation is possible when you direct the rider, motivate the elephant and shape the path! Tune in to learn more about how to do this yourself.