S1, Ep6: Cassandra Gracey | President of 4th Floor Creative | The Conductor of Creatives

As President of Sony Music's 4th Floor Creative Group, Cassandra Gracey brings together creatives from sectors including design, digital, branding, fashion, broadcast and photography. Assembling teams who work across Sony's roster of talent that includes Mark Ronson, Calvin Harris, Paloma Faith, George Ezra and Khalid. We sat down to discuss being a 'conductor of creatives' and her infamous work ethic that she calls work/work balance. 

Three of the many takeaways in this episode include:

• A game Cassandra plays with her team in order to boost creativity 
• The qualities that Cassandra looks for in the many creative people that she hires. 
• And an insight into the culture she instils to ensure that the best ideas always bubble to the top.