Crafting Messages That Connect - Olga Andrienko, VP Brand Marketing Semrush

How do you transition from value-based to product-based messaging without losing your audience? SEMrush's Olga Andrienko reveals their proven three-stage marketing framework, shares how they achieved 300% above goal in their most successful campaign, and explains why B2B doesn't have to be boring. Timestamps: (00:00) - Balancing Value and Product Messaging(12:03) - Developing Unique Value-Based Messaging(15:55) - Successful Multi-Channel Paid Campaign Strategy(23:08) - The Future of Marketing and AI(37:42) - Deep Insights Follow me on LinkedIn:https://www.linkedin.com/in/oana-leonte/ Sign up to elevate your marketing with Unmtchd. :www.theunmtchd.com