How to Use Organic Social Media as A Driver of Sales and Relevance - Avery Akkineni

Avery Akkineni is the Chief Marketing Officer of VaynerX, a family of companies including VaynerMedia, Sasha Group, VaynerCommerce, VaynerSpeakers, Gallery Media Group, Eva Nosidam, Tingley Lane, and more. Their famous founder, Gary Vaynerchuk is considered one of the leading global minds on what’s next in culture, relevance, and the internet.  In this episode, we talk about the challenges brands face in adapting to new consumer behaviors driven by smartphones and social media, moving away from traditional TV-centric advertising to a more interactive, consumer-driven approach. Timestamps: 00:00 - Challenges in Modern Brand Marketing 13:21 - AI in Brand Marketing Future 21:43 - The Power of Digital Branding 27:00 - Innovative Brand Strategies in Marketing 32:19 - Staying Relevant in Brand Marketing 38:14 - Consumer Behavior in Buying Decisions