No BS Strategy: How to Create Unique Value and Outsmart Competitors - Alex Smith

Alex MH Smith's approach to strategy is refreshingly straightforward and powerful. In this episode, Alex cuts through the noise of corporate jargon to reveal the essence of effective strategy - creating unique value that can't be replicated. His candid insights challenge conventional thinking, urging leaders to look inward for strategic advantage rather than mimicking competitors. Timestamps: 0:00:00 - Introducing "No Bullshit Strategy" 0:04:18 - Why strategy is often overcomplicated 0:08:19 - The need for a "no BS" approach to strategy 0:13:11 - Strategy as transformation: Point A to Point B 0:16:57 - Value creation as the core business objective 0:21:34 - "Become the only, not the best" concept explained 0:26:33 - Finding unique value: External vs. internal focus 0:32:28 - The Subjectivity Test for strategy 0:37:53 - Why many strategies lack substance and decisiveness 0:42:09 - Prose over PowerPoint: Communicating strategy effectively Follow me on LinkedIn: https://www.linkedin.com/in/oana-leonte/ Follow The Unmtchd. : www.theunmtchd.com