219: Powerful Wine Storytelling and Hooks with Lawrence Francis of the Interpreting Wine Podcast

What’s behind the power of podcasts and how they evoke the theater of the mind? How can you use a hook to improve your communication skills? Why do stories help us remember what we learn about wine? In this episode of the Unreserved Wine Talk podcast, I'm being interviewed by Lawrence Francis, host of the Interpreting Wine podcast. You can find the wines we discussed at https://www.nataliemaclean.com/winepicks   Highlights Which bottle kickstarted my passion for wine? How did I find the confidence to write about wine? Why do stories make it easier to learn about wine? How has my wine career evolved since my first freelance article submission? Why did I shift my mindset on being a wine educator? What’s behind the power of podcasting for connecting people? How do podcasts help people learn about wine in the best way for them? Why is communication such a valuable skill for wine lovers? How can you improve your communication skills?   Join me on Instagram, Facebook and YouTube Live Join the live-stream video of this conversation on Wed at 7 pm ET on Instagram Live Video, Facebook Live Video or YouTube Live Video. I want to hear from you! What’s your opinion of what we’re discussing? What takeaways or tips do you love most from this chat? What questions do you have that we didn’t answer? Want to know when we go live? Add this to your calendar: https://www.addevent.com/calendar/CB262621   About Lawrence Francis Lawrence Francis spent 10 years as a Psychologist and Coach before entering the wine industry. He’s been the host of the Interpreting Wine podcast since 2017; helping winemakers with underpriced, undersold or unknown wines address these challenges with compelling storytelling that engages wine consumers. Four years later, he’s now published more than 430 episodes, with more than 300,000 downloads in 150 countries.     To learn more, visit https://www.nataliemaclean.com/219.