235: Technology Will Transform Tasting Rooms of the Future with Jessica Kogan

How can wineries use technology to better connect with customers online? What can you expect from the tasting rooms of the future? What matters most when you taste wine? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Jessica Kogan, a digital brand marketing executive who has successfully launched brands such as Gucci, Prada, Charles Schwab, Cameron Hughes, and now Vintage Wine Estates. You can find the wines we discussed at https://www.nataliemaclean.com/winepicks   Giveaway Three of you will win a special bottle of wine from one of the wineries in Jessica Kogan's portfolio. To qualify, all you have to do is email me at [email protected] and tell me that you’d like to win a copy. I'll choose three people randomly from those who contact me. Good luck!   Highlights What's unique about the way Cameron Hughes wines are made? What was the most satisfying part of launching Cameron Hughes Wine online? Why does Jessica particularly love connecting directly with her customers? How is wine significant to social settings and special moments? How did Jessica’s experience with the president of Vintage Wine Estates empower her as a woman leader? Which technology can help to connect tasting room employees with customers online? How have virtual tastings become a big part of the winery experience since COVID-19? What can you expect from a virtual tasting experience? What’s Jessica’s vision of the tasting room of the future? What makes Cherry Pie Pinot Noir an excellent wine-tasting experience? Which dishes would pair well with Baillie-Grohman Gewürztraminer? What is it about Winemaker's Cut Muscat Canelli that brings renewal and hope to mind? What does Jessica love about Cameron Hughes Lot 894 | 2020 Columbia Valley Merlot? Which bottle of wine would Jessica love to be able to share with Ruth Bader Ginsberg?   Key Takeaways Jessica is so visionary in how she sees wineries using technology to better connect with customers online rather than making the experience less personal. I also enjoyed her insights into how tasting rooms of the future will change to better tailor the in-person experience for visitors. And she’s absolutely right that what matters most when you taste wine is whether or not it suits your taste.   Join me on Instagram, Facebook and YouTube Live Join the live-stream video of this conversation on Wed at 7 pm ET on Instagram Live Video, Facebook Live Video or YouTube Live Video. Want to know when we go live? Add this to your calendar: https://www.addevent.com/calendar/CB262621   About Jessica Kogan Jessica Kogan is a brand marketing and digital transformation executive with a seriously successful track record of launching CPG brands and DTC businesses that scale. As the Chief Growth & Experience Officer at Vintage Wine Estates (NASDAQ: VWE) her role is to drive the VWE digital transformation roadmap, unifying DTC, eGrocery and Supply Chain enabling customer satisfaction and employee empowerment. Most recently as the Chief Marketing & Digital Officer, Jessica led DTC division growth from $30 million to $100 million in less than 3 years.       To learn more, visit https://www.nataliemaclean.com/235.