7: Cultural Constructs Are The Real Brand Opportunity

Unseen Unknown - A podcast by Jasmine Bina, Jean-Louis Rawlence

Brands like Ring and Billie leverage the uncertainty of our changing value systems to create new interest in old paradigms. In other words, they play with cultural constructs: arbitrary systems determined by our culture or our community, rather than a truth that stems from an immovable aspect of human nature. They prove that when constructs start to change, real brand opportunities start to emerge.