Cliff Fetner - Founder and CEO, Soil Connect

In this episode we go down the rabbit hole of dirt! I speak with Cliff Fetner, the Founder and CEO of Soil Connect, a digital marketplace that provides a better, faster and cheaper way for construction professionals to transport and acquire soil, aggregates and other building materials, saving customers tens of thousands of dollars while substantially reducing the construction industry’s CO2 emissions. We discuss Cliff's decades in the construction space, how different types of dirt are classified, graded, and moved between sites, and how Soil Connect is applying technology to this old school industry.