Craft-Driven [Creativity Series #4]

When you agonize over the act of creation itself -- for its own sake, not for some ulterior motive or end result -- good things happen. But in the business world, whether in marketing or as an entrepreneur or freelancer, that mentality is surprisingly rare. So what do you call that behavior when someome wants to skip right to the end result, craft be damned? There's a word for it -- a behavior we need to avoid if we want to be truly creative in our careers.    In this episode, we hear the story of Alessandro "San" Bellino, owner of Gracenote Coffee, an espresso bar in downtown Boston. He takes us deep into his approach to his craft, where we'll learn what really matters and get inspired for attacking our own work.   LINKS TO KNOW:
 Gracenote's Twitter: [twitter.com/gracenoteboston](twitter.com/gracenoteboston) The Coffee Trike's Twitter: [twitter.com/TheCoffeeTrike](https://twitter.com/TheCoffeeTrike)   SUBSCRIBE: Join the list at [unthinkable.fm](http://unthinkable.fm) for all episodes plus other goodies and behind-the-scenes content. Jay's Twitter: [twitter.com/jayacunzo](Twitter.com/jayacunzo) Behind-the-Scenes making Unthinkable: [Snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)     SUPPORT FOR THIS EPISODE: [RightSideShirts.org](http://RightSideShirts.org) - empowering kids to be more creative and helping art programs in need.     TOPICS DISCUSSED:
 Creativity
 Coffee
 Espresso Ice Cream Italy Culture Employee Happiness Management Boston Craftsmanship The Coffee Trike Gracenote Coffee Consciousness Focus Work/Life Balance Being Craft-Driven Game Theory Game Mechanics Intrinsic Motivation