First-Principle Insights [Season Finale]

We call the show "Unthinkable" because anytime someone uses their intuition, it feels like they did something crazy. Maybe they broke from conventional thinking -- that alone feels pretty unthinkable in many jobs and industries. Maybe they came up with an incredible idea in an instant -- that can be tough to understand from the outside looking in. Or maybe they did work that was exceptional, i.e., an exception, from all the average, familiar, safe, down-the-fairway, just-so-basic-I-could-punch-a-watermelon junk. But here's the catch: When you do that kind of great work, it rarely feels crazy TO YOU. So maybe ... it's not unthinkable at all. SUBSCRIBE TO MONDAY'S EMAIL: [http://unthinkable.fm](http://unthinkable.fm)  FEEDBACK & FOLLOWS: [[email protected]](mailto:[email protected])  [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)  [http://instagram.com/jacunzo](http://instagram.com/jacunzo)