Jumping the Shark [Creativity Series #22]

Subscribe at [http://unthinkable.fm](http://unthinkable.fm) to get a quick note from Jay every Monday morning about trusting your intuition. TODAY: Why do some people seem totally fine using tactics that make us nauseous? If we're going to trust our intuition, then often times, that means rejecting some of the gimmicks and hacks and cheats that others don't seem to mind using. Why the gap in thinking? How can we make sense of that? And how does it change our behavior? Today, we go outside our echo chamber with Emily Hirshey, a writer on Ashton Kutcher's Netflix show, The Ranch. Then we hear the story of two veteran content marketers who completely rejected one of the most common -- if gimmicky -- B2B marketing tactics.   LINKS TO KNOW: Emily Hirshey on Twitter: [https://twitter.com/emilyhirshey](https://twitter.com/emilyhirshey) The Ranch on Netflix: [https://www.netflix.com/title/80077977](https://www.netflix.com/title/80077977) Dave Gerhardt Twitter: [http://twitter.com/davegerhardt](http://twitter.com/davegerhardt) Erik Devaney Twitter: [http://twitter.com/bardofboston](http://twitter.com/bardofboston) Drift home page: [http://drift.com](http://drift.com)   What did you think of this episode? Say hi to me (Jay) on Twitter: [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) Or go behind-the-scenes with making it each week on Snapchat: [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)   TOPICS DISCUSSED: TV Television Happy Days Creativity Craft Art Growth Hacking Marketing Content Lead Generation Demand Generation Scripting Intuition SaaS B2B Software