Slingshot: A Side Project Saved My Startup [Creativity Series #15]

FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm") to get a quick note from Jay every Monday morning.   TODAY: Hear the story of a creative side project that saved a startup. Crew co-founder and CEO Mikael Cho talks about Unsplash.com, a photography side project that now boasts billions of photo views each month and salvaged a startup heading for bankruptcy. The project is so widely used today that a photo on the site gets viewed more times than a photo on the cover of TIME Magazine ... but it all started with a ridiculously small amount of time and an even smaller budget.   LINKS TO KNOW: [unsplash.com](https://exit.sc/?url=http%3A%2F%2Funsplash.com "http://unsplash.com") Mikael's company: [crew.co](https://exit.sc/?url=http%3A%2F%2Fcrew.co "http://crew.co") Mikael's Twitter: [twitter.com/mikaelcho](https://exit.sc/?url=https%3A%2F%2Ftwitter.com%2Fmikaelcho "https://twitter.com/mikaelcho") Jay's Twitter: [twitter.com/jayacunzo](https://exit.sc/?url=https%3A%2F%2Ftwitter.com%2Fjayacunzo "https://twitter.com/jayacunzo") Jay's Snapchat: [snapchat.com/add/jayacunzo](https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo "http://snapchat.com/add/jayacunzo")     TOPICS DISCUSSED: Side Projects Startups Photography Creativity Craft Intuition Art Technology Content Marketing