Slingshot: I'm No Spider-Man [Creativity Series #17]

SUBSCRIBE at [unthinkable.fm](https://unthinkable.fm "http://unthinkable.fm") to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.   TODAY:   Tom O'Keefe is one of the most well-known people in all of Boston. But ask people around town if they know Tom O'Keefe, and they'll say no. This is the story of a simple side project that vaulted Tom from behind-the-scenes in his work to front-and-center, including invites to Fenway Park parties, free rooms at Mohegan Sun, and the radio industry wishing they were as influential as Tom.   (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)   LINKS TO KNOW: Tom's Twitter: [twitter.com/bostontweet](https://twitter.com/bostontweet "http://twitter.com/bostontweet") Tom's Snapchat: [snapchat.com/add/bostontweet](snapchat.com/add/bostontweet "http://snapchat.com/add/bostontweet") Jay's Twitter: [twitter.com/jayacunzo](twitter.com/jayacunzo "http://twitter.com/jayacunzo") Jay's Snapchat: [snapchat.com/add/jayacunzo](snapchat.com/add/jayacunzo "http://snapchat.com/add/jayacunzo")   TOPICS DISCUSSED: Business Restaurants Radio Baseball Red Sox Public Speaking Marketing Media Twitter Entrepreneurship Startups 2008 Crash Technology Creativity Intuition Boston