Slingshot: Scott Monty, Oxymoron [Creativity Series #13]

SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.   TODAY: Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant. So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love?   (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) LINKS TO KNOW:   Scott's side project: [http://www.ihearofsherlock.com/](http://www.ihearofsherlock.com/)   Scott's newsletter and related mini-podcast: [http://fullmontyshow.com/](http://fullmontyshow.com/)   Scott's Twitter: [http://twitter.com/scottmonty](http://twitter.com/scottmonty)   Jay's Twitter: [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)   Jay's Snapchat: [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)   TOPICS DISCUSSED: Marketing Media Newsletters Technology Sherlock Holmes Sir Arthur Conan Doyle I Hear of Sherlock Everywhere Blogging Podcasting Creativity Intuition