Zig When Others Zag [Creativity Series #12]

SUBSCRIBE AT [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm") to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.   TODAY: In a noisy world like ours, you don't just want to be the best of the best. You want to be the only one who does what you do. Today on the show, we explore the need to zig when others zag -- the need to own some white space and be original rather than incrementally beat others who do something similar.   First, we talk about penguins. Because, I mean...penguins. Then we go outside the echo chamber for some tropical house music from DJ Viceroy. Then we hear the story of writer and marketer Finn Dowling of the Humane Society of Silicon Valley, as well as Eddie the Terrible -- a tiny dog at the shelter that got some big internet fame, all because of one very hilarious blog post.   LINKS TO KNOW: Far Side penguin comic: [goo.gl/WuhnTk](https://exit.sc/?url=https%3A%2F%2Fgoo.gl%2FWuhnTk "https://goo.gl/WuhnTk") Viceroy's music: @[viceroymusic](https://soundcloud.com/viceroymusic) Viceroy's site: [www.viceroymusic.com/](https://exit.sc/?url=http%3A%2F%2Fwww.viceroymusic.com%2F "http://www.viceroymusic.com/") Eddie the Terrible blog post: [hssvacc.blogspot.com/2014/12/a-full…e-reasons.html](https://exit.sc/?url=http%3A%2F%2Fhssvacc.blogspot.com%2F2014%2F12%2Fa-full-disclosure-blog-three-reasons.html "http://hssvacc.blogspot.com/2014/12/a-full-disclosure-blog-three-reasons.html") Jay's Twitter: [twitter.com/jayacunzo](https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo "http://twitter.com/jayacunzo") Jay's Snapchat: [snapchat.com/add/jayacunzo](https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo "http://snapchat.com/add/jayacunzo")   SUPPORT FOR THIS EPISODE: [RightSideShirts.org](https://exit.sc/?url=http%3A%2F%2FRightSideShirts.org "http://RightSideShirts.org") - empowering kids to be more creative and helping art programs in need.   TOPICS DISCUSSED: Penguins Music Grateful Dead Rock and Roll The Far Side Cartoons DJ Viceroy Tropical House Writing Blogging Viral Content Creativity Craft Intuition Art